Aroque Apparel features high-end gear and clothing for the everyday adventure all the way to professional athletes. Working with owner and entrepreneur Joel Barrett, we utilized guerrilla marketing to spread the word. Utilizing assets from an Aroque photoshoot in the abandoned Rochester Subway, I created illustrated silhouettes of the models to be used on a t-shirt. 

Seeking to continue the concept of raw alongside modern, real, approachable, the idea of graffiti and "making your mark" began to grow. The illustrated would have the look of someone applying the design via spray paint to the shirt. We also planned to create a large scale template to then spray paint the design in various locations around the city.

News, insights, contests and real-life testimonials are just a couple features you’ll find at Academy News. In Volvo’s evolving industry, you don’t want to be left out, keep up to date and informed with an intuitive site designed around you and your daily routine.  

Concept design and execution to spread the company message through After Effects with kinetic typography.  

Buskers you can't just look away from.

Design and development of an entire brand across print and web, complete with Brand Style Guide.

At the beginning of our partnership, Shaina's Brand already had a strong Logo and Mission Statement, now it was a matter of bringing her culinary skills and passion for healthy eating to life to reach new and existing customers. Knowing the primary Brand Logo is strong, a secondary Logo was needed to be used on interior printed promotional materials and on the web where legibility of the primary Logo would be lost.  

Personalities, Passion, Locally Grown Pride.

Electronic and print materials to support corporate rebranding across the nation. Exploring the values and strengths that are the foundation of the Pandora Brand; one-on-one scenarios, activities and personal reflection offer a unique on-boarding experience.

An invitation to tell the story of a three year courtship between two lively, funky, humorous people, beginning with a shared affirmation for music.

Having met at one of the nation's largest music festivals, it's safe to say their musical connection is next to none. This Wedding would be a culmination of all their experiences thus far and serve as a beginning of a new chapter. The album itself on the front panel establishes where they are now with a hint of what is to come. Using a trifold, sealed by a sticker, with a perforated RSVP eliminating need for envelopes and cuts time in half for distribution. 

When I’m out in the world, I look for the stories people are creating when they think nobody is looking, whether it’s a visible emotion or their interactions with the environment around them. I want to share these single seconds with my audience and allow them to write their own story about what they see. 

Rich content expressing how the XC90 has an edge on all of its competition. Highlights advantages and key features up front and center providing answers to any question you might have. 

In the formula of selling success, brand expertise and product knowledge is only part of the equation. The second critical element is customer satisfaction; your ability to remain nimble in the face of numerous customer needs, questions and concerns. The WBT is centered around honing those exact skills to ensure you are prepared for anything! Throughout the course the Sales Advisor breaks the fourth wall and engages YOU - the observer for advice on what to say and do next to win the customer. During each scenario you’ll earn points corresponding to how well each question is answered. Depending on how well you score, you could end up winning a customer for life or seeing them walk away.

A comprehensive and integrated learning solution that begins with pre-event communications to excite participants about the Volkswagen Jetta Hybrid and prepare them for the event.

Dedicated 60% of instruction time behind the wheel of the Jetta Hybrid and its competitors to effectively demonstrate the fast-yet-efficient Jetta Hybrid is best in class. Present a fast-paced, competitive feel that includes an ongoing Leader Board to be updated after key rotations; it also awards a “grand prize” to the winning pair during each event.